Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• +159%

  conversions

• +203%

  clicks

• +118%

  reach

A multi-phased strategic campaign gathering learnings for ongoing success

• +12.2%

  lift in Ad Recall

• +13.3%

  Lift in Awareness

How Nespresso drove significant Awareness and Ad Recall for the Nespresso x The Weeknd 'Samra Origins' launch using a TikTok-first strategy.

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• 2.28

  de taxa de retorno do TikTok*

• 1.34x

  maior taxa de retorno do TikTok vs. redes sociais

• 11.6x

  maior taxa de retorno do TikTok vs. online video

The strategy behind a successful launch with Comfort Boom on TikTok

• 16.4%

  lift in brand awareness

• 11.2%

  lift in brand association with hydration and protection

• 15.5%

  lift in Brand Love*

Behind CeraVe's strategy to shine online and offline during Carnaval in Brazil with TikTok

• 2,767

  user-generated videos

• 2,113

  unique participants

• 8,853

  hashtag page views

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

• +4.7x

  GMV uplift*

• +3.3x

  Uplift in selling order amount*

• +20.5x

  Uplift in selling order amount*

Scaling through the product life cycle: From First Sale to Super Hero

• +26.8%

  Ad Recall

• +4.8%

  Intent

• +2.3%

  Favorability

Vaseline Lip Therapy Campaign: Driving 3,600% ROAS with a Full-Funnel TikTok & Olive Young Strategy